“I want to cherish touching with my hands and feeling with my five senses.
We want to be aware of and come up with ideas through hands-on interaction with tools and materials.
With this in mind, we named our company “Yoshita Handicraft Design Office”.
We would like to know and learn about the richness of the land, environment, and traditions.
By learning about and designing products that are made possible by the richness of the land, environment, and traditions, we can give back to our daily lives.

The Yoshita Handicraft Design Office is a place where people can think with their hands and
The Yoshita Handicraft Design Room is a place where we can think with our hands, practice design without being distracted by fads and fashions, and learn from Sori Yanagi.
We aim to spread the universal values that we learned from Sori Yanagi both in Japan and abroad.
Utilizing materials and manufacturing techniques
We have been working on the design of household utensils, making use of materials and manufacturing techniques, and creating prototypes with our own hands.
We work on the design of daily life tools, and are involved in a wide range of fields from handicrafts to industrial products.
We are actively involved in the design of a wide range of products, from handicrafts to industrial products.
We are actively engaged in the sales of our self-developed products, and
We will contribute to the development and inheritance of manufacturing techniques and culture.

Proccess

As much as possible, we work with our own hands to create models and prototypes.
While creating models and prototypes, we repeatedly identify issues and verify usability.
As a result, we are able to create products with excellent usability by utilizing materials and technologies.
As a result, we will be able to provide designs that make the most of materials and technologies and are superior in usability.
As a result, we will be able to provide designs that make the most of materials and technologies and are easy to use.

Efforts

Since our establishment, we have been producing and exhibiting promotional materials for both our own products and the products of other companies that we have designed.
Since our founding, we have produced promotional materials and participated in trade fairs for both our own products and the products of other companies that we have designed.
We have also been engaged in distribution activities, which is rare for a design office, since we started by manufacturing and selling our own original products as self-products.
We are also involved in distribution, which is rare for a design office.
We have also been involved in the entire process from design to manufacturing and sales.
In addition, our involvement in the entire process from design to manufacturing and sales has allowed us to build a network of makers and processing factories for each of the various materials, as well as connections with retailers.
In addition, we have been involved in the entire process from design to manufacturing and sales.
Through these dialogues with users, we have been able to build up a network with manufacturers and processing factories for each material, as well as with retailers.
This kind of dialogue with users can also be utilized in the design of products for other companies.

We are consistently working on designs focusing on daily life tools.
We are particularly good at designing tableware, kitchenware, and other hand tools.
In recent years, we have been expanding our business into the fields of furniture and architectural hardware by utilizing our expertise in material processing and sales channel development.
In recent years, we have begun to work in the fields of furniture and architectural hardware by utilizing our expertise in material processing and sales channel development.

Works

- Design and sales of your own products
- Design and sales of other companies' products (limited to cases where our sales channels overlap with theirs)
- Direction of sales promotion materials for the products we designed
Support for Klein Ant's trade show exhibit - Exhibition booth design, etc.
Comprehensive design work.

portrait

吉田守孝 Yoshita Moritaka

1965Born in Komatsu City, Ishikawa Prefecture.
1988Graduated from Kanazawa College of Art, majoring in industrial design.
Joined the Yanagi Industrial Design Research Institute.
2009We designed the first in a series of round bars, the Senneki, and
participated in the Senneki Beer Bar held at Kagurazaka Flask.
2011Retired from Yanagi Industrial Design Research Association.
Established Yoshita Handicraft Design Office in Koganei City, Tokyo.
2013The National Museum of Modern Art, Tokyo
Product Design in Japan" at the National Museum of Modern Art, Tokyo.
Held a solo exhibition "PROCESS" at circle [Gallery & Books] in Kunitachi, Tokyo.
2019DESIGN-The Respective Thought-/" at Seto City New Century Craft Museum.
DESIGN-The Respective Thought-/ Moritaka Yoshida/Chinosuke Tagami" at Seto City New Century Craft Museum.
2020Office moved and store opened.

Part-time lecturer at Tama Art University (2007-), Part-time lecturer at Jumonji University (2016-)
Part-time lecturer at Nagaoka University of Art and Design (2018-)

Lives and works in Koganei City, Tokyo.